Earth Day 2010

Okay, I don’t remember the first Earth Day in 1970 but the crying Indian that was introduced in a Keep America Beautiful PSA on Earth Day in 1971 ranks right up there with the Sugar Pops Bear and Charlie the Tuna as an iconic image from my childhood. I grew up in the cave region of Kentucky so you could drive down any country road back then and find the landscape dotted with trash-filled sinkholes as you casually chucked your Burger Chef leftovers out of the open car window.

My ideal Saturday in 1971 was early morning cartoons, a Grape Nehi, and some pickle dog (pickled bologna) at Mrs. Jones' general store and then driving around the back roads all afternoon “dumping”. We didn't actually dump anything but we'd stop at every sinkhole trash heap along the way to look for some valuable collectible. For me, that was a one-legged Ken or a car steering wheel. For my mom and my aunt, it was a soda bottle or an Avon decanter. You don't see that kind of blatant disregard for the earth much anymore but that's not to say that there isn't room for improvement.

Forty years ago we had lakes that caught on fire and now we have mountains being cut off at the throat. I usually lean towards the pessimist’s view but I have to admit that Americans back then were able to change their mindset about the benefits of not pitching trash in their own backyard so maybe there’s still hope that we’ll be able to pull our heads out of the sand in regards to global warming and the carte blanche we’ve given large corporations to rape our mountains and streams. Or... Maybe not. Per the supreme court, corporations are just plain folks too. Narcissistic, homicidal, sociopathic folks perhaps, but people nonetheless.